101 – One on One, Used by marketeers if they give you peronal support (email, skype etc.)
AIDA – Attention, Interest, Desire, Action Marketers way to make customers from leads defined as a square
AJAX – Asynchronous Javascript And XML This kind of website coding allows dynamic updates without refreshing the page.
API – Application Program Interface a level in programming where for example the program communicates with the user interface
AOV – Average Order Value self explaining
AR – Augmented Reality A addition to something live with graphics, video etc. Think of sports results during a match
ASP – Application Service Provider is script added to a HTML page, so it is dynamic. Microsoft uses asp, Linux PhP. it is a scripting language
ATD – Agency Trading Desk An independent agency that works with media buying (advertising) companies
B2B – Business to Business Businesses market their products or services to other businesses
B2C – Business to Consumer These businesses market directly to consumers
CLV – Customer Lifetime Value is a prediction of the total profit a customer will be worth throughout the entire duration of their business with you
CMS – Content Management System A framework where you can manage your website online. It is connected through a database. Most known are Joomla and WordPress
CPA – Cost Per Action. Model were you already get paid when a user only clicks your banner or provide simple details like email adress
CPC – Cost Per Click method where you are billed as a lead or customer clicks on it
CPL – Cost Per Lead defines how much moneypay when you make an succesful lead from an advertiser .
CPM – Cost Per Million
CPV – Cost Per View (see also PPV)
CR – Conversion Rate Result of the action you desire from your customers (e.g., a purchase, subscription, etc.) It is calculated by dividing the total number of conversions by the number of visitors to your website
CRM – Customer Relationship Management A database system where you can record all details of your leads and customers
CRO – Conversion Rate Optimization optimization for increasing your CR
CSS – Cascading Style Sheets An addition to an website page where you define the layout, clours etc. You can define it once and apply it to all or part of your website pages
CTA – Call To Action. An eyecatching button or banner that makes the visitor of a site provide details or make a sale. because in the past the buttons were merely yellow, they are often reffered to as the page banana
CTR – Click-through rate Is used to determine the success of an online ad. It is expressed as a percentage which is calculated by dividing the number of clicks by total impressions and multiplying by one hundred. A high percentage indicates an effective ad.
CX – Customer experience
DM – Direct mail (or ‘Direct message’, in Twitter )
DMP – Data management platform
DNS – Domain Name System Translation of a IP adres (unique internet address) to a name. You connect through the name (www.joewehrens.com) instead of a number (192.168.254.2).
DR – Direct response
DSP – Demand-side platform
E-commerce Electronic commerce such as webshops, commonly used for for physical products
ECPM – Effective CPM
EPC – Earnings per click
EPM – Earnings Per Thousand
ESP – Email Service Provider
FB – Facebook
FBML – Facebook Markup Language
FTP – File Transfer Protocol protocol to move files over the internet. It is faster then http
GA – Google Analytics Google’s way to analyse and rank data. You find it under the development tools of Google
HIPPO – Highest paid person’s opinion
HTML – HyperText Markup Language. The coding language websites use to show content.
HTTP – Hyper Text Transfer Protocol the standard protocol to transfer internet pages
HTTPS – Hyper Text Transfer Protocol Secure the encrypted version of http, recognizable with a lock in your browser
IM – Inbound Marketing Marketing based on the effect have customers come to you, instead of reaching out, Think for example blogging
IMAP – Internet Message Access Protocol a way to connect your client (outlook , smartphone etc.) to a mail box. It is the successor of POP3
IP – Intellectual Property (or ‘Internet Protocol’)
ISP – Internet Service Provider The party that gives you access to the internet
KPI – Key Performance Indicator is used to evaluate the success of an organization . it is a way to measure if your company goals are met, by setting up quality indicators
LTV – Lifetime value
MoM – Month on Month a form of comparing a metric based on the previous month, usually expressed in a percentage.
MLM – Multi-level marketing
MVT – Multivariate testing
OEM – Original Equipment Manufacturer Software or OS delivered through a Vendor and ist ataached through a device. For instanstance a Windows OEM version belongs to the PC, you are not allowed to install it elsewehere
OS – Operating System like Windows, Linux, Unix, MacOS etc. (sometimes this is used for ‘open source’)
PBN – Private Blog Network Set of expired domains that you own, backlinks coming from there get a higher google ranking then a new one
PHP – PHP Hypertext Preprocessor
PM – Private Message. Normally everything you post on social media is public
POS – Point of sale
PPC – Pay per click
PPL – Pay per lead
PPV – Pay per view
PR – PageRank Displays the rank which you have in SERP, 1 is the highest
PTC – Pay To Click making money online by clicking ads
PV – PageViews Number of pageviews does not have to be organic (Means real People), bots searchengines etc. visit your page too
QA – Quality Assurance a department in a company that checks if the quality standards for a product are met
QR Code – Quick Response Code a Barcode in the shape of a square, which can be scanned very quickly by f.i. a smartphone. Ideal for giving contact information quickly
QS – Quality score
RFI – Request For Information a standard in ICT which is a kind of a question, no problem, a change ewtc. normally it has its own price tag
RFP – Request for Proposal
ROI – Return On Investmentis a performance measurement tells you how much you made from a investment. For example, if you spent $1000 on an advertising campain and you make 1500 out of it, your ROI is 50 percent
RON – Run of network
ROR – Ruby on Rails
ROS – Run of site
RSS – Really Simple Syndication method ehere can easily extract new updates from a site and presented to you, these updates are called a feed.
RT – ReTweet sharing the same message on twitter
RTB – Real time bidding
RTD – Real time data
S2S – Server to server
SaaS – Software As A Service Normally you run software on your PC, now you login a server and run software from that server. You can access it anywhere
SEM – Search Engine Marketing Improving website visibility through advertising and optimazation
SEO – Search Engine Optimization technique to get on the first page in search results. These include for example keywords, backlinks etc.
SERP – Search Engine ResultsPage do we need to say more
SLA – Service Level Agreement Agreement between parties to define a minimum service. For example: uptime website minimum 98% per year, daily backup. Often with penalties when the standards are not met.
SM – Social Media Platforms where people are socially active, for example twitter, facebook, instagram, google+, pinterest
SME – Small and Medium Enterprise. (aka SMB = ‘business’) Small is to 5 employees, medium up to 100 employees. Many businesses use their own criteria of amall or medium
SMM – Social Media Marketing Advertising Advertising on social media, done for free or cheap traffic
SMO – Social media Optimisation Optimizing your your social media campains for better visibility and conversions
SMP – Social Media Platform
SMS – Short Message Service Was used in the 21st century to send a short text over a mobile phone with a maximum of 160 characters. You cannot add photo’s , links etc. Became obsolete
SOV – Share of voice
SOW – Statement Of Work used in projects, it defines very exact what has to be delivered in a project, what is not included etc.
SSL – Secure Sockets Layer
SSP – Supply-side platform
SWOT – Strengths, Weaknesses, Opportunities, Threat Circular Analysis of your personality that reflects your work.
TCO – Total Cost of Ownership Imagine you have a PC, with Windows and Office. The TCO of the PC is the hardware, the software licences, the power consumption etc. etc
TLD – Top Level Domain the highest level in a domain name: for example .com , .net, .info , .nl
TOS – Terms Of Service
UCD – User-centric design
UI – User Interface That part of a program that the users see
UGC – User-generated content
URL – Uniform Resource Locator
USP – Unique Selling Proposition characteristics that differentiate a product or service from competitors
UV – Unique Visitor So NOT a recurring one to a website
UX – User eXperience
VOD – Video on Demand
VM – Viral Marketing
WOMM – Word of mouth marketing
WYSIWYG – What You See Is What You Get a editor where you can format tekst how it really looks like, instead of showing code
